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JOHN DAVIDSONS PRESENTS

WAGYU
RICHNESS.
REAL BEEF
CHARACTER.

F1 Wagyu. Selected for marbling on both sides.
A richly marbled ICON Wagyu steak, isolated against black
THE F1 DIFFERENCE
50
% WAGYU
×
50
% AUSTRALIAN ANGUS

BOTH SIDES.
SELECTED FOR MARBLING.

AMPLIFICATION.
NOT DILUTION.

Three ICON Wagyu cuts showing fine intramuscular marbling on a white plate

BUILT FOR MARBLING
BEFORE BIRTH.

Fullblood Wagyu sires with dominant Tajima genetics. Australian Angus dams selected for marbling. Richness meets beef character.
Horse and rider in the open Australian grazing landscape supplied by ICON

JAPANESE HERITAGE.
AUSTRALIAN CHARACTER.

Open pastures, then long grain feeding with Australian barley. A controlled ration develops fat quality, not just quantity.

RICH.
NOT OVERWHELMING.

Fine marbling brings softness and juiciness. Angus adds savoury depth and structure. Richness to enjoy as a full steak.
Marbled ICON Wagyu steak on a metal tray with potatoes

CONSISTENCY
IS BUILT IN.

Select producers. Oversight across breeding, feeding and processing. One controlled program for repeatable marbling and eating quality.
Cattle grazing in the Australian landscape from the ICON brand overview
EXCELLENCE, REPEATED.
Recognised with multiple Grand Champion Wagyu awards.
ICON awards: 2024 Wagyu Branded Beef Competition Champion, commercial Wagyu MS 5–7; gold medals and 2023 Sydney Royal gold
2024 Wagyu Branded Beef Competition Champion — Commercial Wagyu MS 5–7
ICON Wagyu Ribeye Steak
THE JOHN DAVIDSONS SELECTION

TASTE WHAT’S POSSIBLE.

Explore ICON Wagyu, now available from John Davidsons.

ICON Wagyu Ribeye Steak

Price range: £42.84 through £55.08

Gluten Free
Gluten Free
ICON Wagyu steak ready for preparation beside a carving knife

RICHNESS.
WITH CHARACTER.

ICON XB WAGYU
Explore ICON Wagyu