ICON Wagyu Picanha

ICON cattle are raised and fed over 20-24 months. Throughout this time, they graze and roam in open pastures, and feed on additional premium rations at their will. They are then transitioned and nurtured with a scientifically tailored feeding regime for the following 12 months. This healthy, slow-growth maturity is the key to producing the superior marbling, texture and flavour ICON is revered for. It also means that supply of ICON is finite. It’s a beef that’s taken its time, and a beef that in turn invites you to take yours.

ICON Wagyu sires are predominantly from the famous Tajima bloodline of the Kuroge Washu breed, even within Japanese Black breeds, the Tajima bloodline is renowned for producing the highest percentage of, and best quality marbling.